"Beauty is in the eye of the beholder."
Well, the problem is, these beholders have relatively objective and completely subjective beauty judgements at the same time. (Some kinds of) ethics teach us how to devalue the beauty and lean towards appreciating mental power, but nobody seems to be listening.
Comparison seems to be the de facto standard of our internal feelings today. This is what's happening: I had once examined the external parameters of an organism in a biological and evolutionary sense (and wrote a paper, "Behavioral Freedom, 2013") and the observation yielded that the environment we keep interacting is solely a parameter of our internal processes and not a decisive factor. The same is also valid for our mental processes. The affection or disgust coming from outside world should normally not have much effect within your very self.
But, really, what's happening? We kind of get that beauty is clearly "not" in the eye of the beholder. Then, I ask myself, if beauty is within me, how do I define it? And moooooreover, how the hell can I even have a beauty concept within myself, which is a single entity with (read this part) nothing to compare with? This is the point I yell at the planet, "oh motherfsdjvdsvd."
So you people came up with this huge concept called "beauty" and based it completely on comparison with other external elements (other people) and made it extremely effective in your lives. Now this is a problem.
Now this is a problem of mine, because I don't know how to deal with you guys. All of you have relatively subjective and relatively objective beauty values; am I supposed to satisfy all of them? Should I market my face and the rest exclusively for your eyes? Should I take nice photos, retouch them and spread it all over the social media? How am I going to be valuable to you as a "whole" (this is the key word) person, including body and mind? Is anybody ever going to be the perfect body and mind for you, without going into supportive ways such as self-marketing?
No, the question is how to shift beauty to an internal level, rather than being a result of conditional comparison. Let's go experimental a little bit with self-marketing and see how my theoretician friends will react.